Usefull Issues About Database Tools

The sql server primary query language is Transact-SQL, an implementation of the ANSI/ISO standard Structured Query Language (SQL) used by both Sql server express and Sybase. SQL Server is commonly used by businesses for small- to medium-sized databases, but the past five years have seen greater adoption of the product for larger enterprise databases. [...]

Mine your Database: That’s Where the Hidden Gold Lies!

One of the questions I’m asked most often by my clients is, “How can I most quickly build my business?” The answer is to spend more time mining your database. It is often said that the money is in your database. Here’s how to mine yours with these four easy steps that can quickly build [...]

Orwellian Email and Phone Call Database Considered

The Home Office is planning a huge government database that will hold details of every single phone call and e-mail in the UK. The planned database will be populated with data from Internet service providers (ISPs) and telecoms companies. Since last October, telecoms companies have been keeping records of phone calls and text messages, [...]

Database Design Basics by Nicholas Brown

As with any project, taking time to plan ahead now will save you and your business a lot of time down the road. A common mistake with database development is that the designer fails to think ahead. This usually leads to the development of a database that is unable to handle all the needs of [...]

How To Use Database Marketing Techniques

Database Marketing is a unique way to collect and store information. This can be easily done by using software programs like Access, SQL and Excel. Useful information is then used in advertising and marketing. This saves time and money by targeting promotional efforts to the best prospects or customers. Information collected for your database depends [...]

Contest Management and Mailings Database Management: A Marketing Plan For Winners

Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign. If your marketing firm has engaged in contests before you already know this, but for those new to the process it [...]