MySQL Point

Sales to customers has never been so complicated or so simple! If selling characterized by complexity, as companies distribute a wide range of buyers in time and space, the tools have to provide technology have helped streamline the process. Thank you from marketing databases, customer data has never been documented thoroughly. Marketing databases are a collection of high value electronic information, the buyer, the company will give a lot of money. What it sounds like an ideal?
There is probably no one right answer, but generally a company's marketing database must seriously most of the following:
The database must be complete as far as possible. All customers and potential customers must be as an individual "elements" are, with the possibility that it in segments on specific parameters. The details should be complete and updated.
A history of past transactions, must be maintained, including exposure to a communication from the company. It should also be a means to receive comments and responses to previous campaigns.
Data must be easy to use, edit, extract and analyze. It is necessary to support the marketing objectives – for example, generating mailing lists and user-friendly and flexible.
Ideally, the database must be able to generate sufficient insight to dismiss market research!
Unfortunately, the world is not perfect, and neither database marketing. The complexity of databases in different societies differ largely. In addition, since marketing databases are rarely static, develop them, the company expires. In the large database could have introduced marketing company of one of the following approaches to their customer databases.
Sales to the fund: This type of database is an accounting tool, similar to the billing software. It maintains sales data in relation to a commercial transaction, with emphasis on the sale, the customer is not. Thus, it may not be able to provide information in the interest of marketers in control – such as buyer behavior, purchase frequency, etc. In addition, suffers a great disadvantage , no space for data on potential customers. Companies could use these databases need to present a perspective separate database and use, regardless of their campaigns.
Several lists: Some companies may customer marketing databases, to keep the needs discussion is the only problem is that they can be too. It would be much harder to conduct a coordinated campaign for all its customers in different lists. Not an ideal situation, of course.
Master Database: database only be used on all campaigns. This database is capable of recording all client information in detail. Marketing campaigns are planned with the insight generated from this database, and there is a "combined" approach, individual services and functions. For example, if a focus of marketing activities planned, the sale is expected to produce immediately, production, warehousing and logistics must be prepared.
Integrated Database: This is the stuff dreams marketing databases are made. While the networking of all fields, never be an option, sophisticated databases, we are moving in that direction. The information distributed across multiple functions and appropriate links are provided to enable a smooth transfer and fast data.
Of course, database marketing is an essential element of the marketing organization. And that is why there are so many books written on this subject, "Statistical modeling and analysis of database marketing: effective techniques for Big Data Mining" Bruce Ratner